Failure to innovate sinks many sound companies

Carlos de la Huerga in a guest opinion in the business section of today's Milwaukee Journal Sentinel on a local economic problem.

What I am referring to is the most powerful tool to distinguish your company in good times and to grow it in tough times. It is the ability of your company to foster, develop and manage innovation.

Yet, many local companies ignore this powerful business tool. No surprise that many are on a gradual downward spiral to become the low-cost, low-margin commodity supplier in their industry.