it is also unlikely many Jets fans will have fond feelings for Favre any time soon. So it is hard to imagine too many of them buying a Favre jersey again, ever.
And what about wearing the jerseys they’ve already bought? Psychologists have noted a pair of phenomena related to this question: Basking in Reflected Glory (BIRGing) and Cutting Off Reflected Failure (CORFing). This boils down to the fact that people like to wear a team’s jersey after the team wins (that’s a BIRGer binge) and they like to bury a team’s jersey deep in the closet after the team loses.
There might have to be a separate category for a Jim McMahon Packer jersey.
(via Just One Minute)