Saturday, December 1, 2007

Organizing Chaos

Propaganda (1928)
by Edward Bernays
New York, NY: Ig Publishing 2005; 9780970312594
It might be better to have, instead of propaganda and special pleading, committees of wise men who would choose our rulers, dictate our conduct, private and public, and decide upon the best clothes for us to wear and the best kinds of food for us to eat. But we have chosen the opposite method, that of open competition. We must find a way to make free competition function with reasonable smoothness. To achieve this society has consented to permit free competition to be organized by leadership and propaganda. (p. 39)

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