Is it all about the money?

An employee had to be paid to write this headline for an article that Tom Daykin and Avrum D. Lank had to be paid to write which appeared in the print edition of the Milwaukee Journal Sentinel which I had to buy to read. The article is about competing bids to buy locally-based Midwest Airlines.

Columnist Eugene Kane had to be paid to write today's column, titled Midwest has a soft, chewy spot inside me. It's a reference to Midwest's practice of baking chocolate chip cookies in-flight. He concludes,

When the players in the corporate boardrooms finally figure out what to do with Midwest, let's hope they break out some cookies to remind them what's really at stake.

Don't cut costs by eliminating little things some customers like? Sounds like better advice for a newspaper than an airline.