Many design elements work for Amazon.com mainly because of its status as the world's largest and most established e-commerce site. Normal sites should not copy Amazon's design.
Same for weblogs? Are we tempted to use formats and have features because we see them on sites with big audiences?
I was thinking specifically about blogrolls and other sidebar items, then read Jay Rosen at PressThink. In Notes and Comment on BlogHer '05 he says
A weblog typically makes sense within a conversational "field" made up of other weblogs, to which it is related. We tend to look at the blog and ask how it works as free-standing page, but we should really look at the blog and the world it habitually links to because most of the time that package is what actually "works." The individual weblog is to some degree an illusion. There is no free-standing page.
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